Procter & Gamble Debuts Maria Shriver's Tribute to Her Mother, Special Olympics Founder Eunice Kennedy Shriver, In " The Gift My Mother Gave Me" Digital Video

May 07, 2013

P&G encourages families across the U.S. to watch and share the tribute video to support Special Olympics.

For Immediate Release

Cincinnati, OH, May 7, 2013 - Procter & Gamble (NYSE: PG), proud partner of Special Olympics for thirty-three years, and the Proud Sponsor of Moms, premiered today "The Gift My Mother Gave Me," a digital video featuring Maria Shriver honoring her mother, the late Eunice Kennedy Shriver, who founded Special Olympics in 1968. In addition to being a moving tribute to Maria's remarkable mother, the video will also help raise funds for Special Olympics. For every share of the video from P&G's Thank you, Mom Facebook page (www.facebook.com/thankyoumom) during the month of May, P&G will donate $1 to support Special Olympics programs and services, up to $50,000.

"It was a honor to celebrate my mother's life through this video and share the unique gifts she gave me, while, at the same time, giving people an opportunity to support Special Olympics, the world-changing organization she mothered alongside her five children," said Shriver. "The gift my mother gave me was the gift of possibility. From an early age, she instilled in me a belief that I could do anything I wanted to do. She was my greatest champion. It wasn't a matter of, 'Can I?' or 'Should I?' It was just, 'You can, you must, you will!"

Maria Shriver, mother of four, award-winning journalist and producer, and six-time New York Times best-selling author, has been a lifelong advocate for people with intellectual disabilities, serving as a member of the International Board of Special Olympics. 

"At P&G, our mission is to touch and improve lives and support moms through our Thank you, Mom program," said Jodi Allen, Vice President of North America Operations and Marketing at P&G, and proud mom of four. "P&G's partnership with Special Olympics is one of the longest continuous cause marketing relationships in the United States. We are thrilled to be partnering with Maria Shriver to honor not only her mom and the courageous moms of Special Olympics athletes, but all moms across the country." 

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Special Olympics

Special Olympics is an international organization that changes lives through the power of sport by encouraging and empowering people with intellectual disabilities, promoting acceptance for all, and fostering communities of understanding and respect worldwide. Founded in 1968 by Eunice Kennedy Shriver, the Special Olympics movement has grown from a few hundred athletes to more than 4 million athletes in over 170 countries in all regions of the world, providing year-round sports training, athletic competition and other related programs. Special Olympics now take place every day, changing the lives of people with intellectual disabilities all over the world, from community playgrounds and ball fields in every small neighborhood's backyard to World Games. Special Olympics provides people with intellectual disabilities continuing opportunities to realize their potential, develop physical fitness, demonstrate courage, and experience joy and friendship. Visit Special Olympics at www.specialolympics.org. Engage with us on: Twitter @specialolympics; fb.com/specialolympics; youtube.com/specialolympicshq, and specialolympicsblog.wordpress.com.

Contacts

DeVries Global
Stacey Stapleton
212-891-0487
Sstapleton@devriesglobal.com

Procter & Gamble
Julia Wendzinski
513-983-2663
Wendzinski.j@pg.com

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