Wear the Laces

The Wear the Laces campaign celebrates the unity of sport, its powerful ability to unite communities, capture attention and inspire goodwill.

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Wear The Laces. Irish band The Script are wearing the laces, and so are other pop stars, royalty, heads of state to Olympians. Everyone is doing it.

To Wear The Laces is simple: purchase special red shoe laces with the Special Olympics logo emblazoned on them. Take out your old boring laces, thread in the new ones, and show you are a fan and supporter of Special Olympics sport programs for people with intellectual disabilities.

The Aim of the Campaign
You will show you believe in acceptance, respect, inclusion and human dignity. The aim of the  “Wear the Laces” campaign is to raise funds and awareness for Special Olympics internationally. The symbolic aim of the project is to get people to walk side by side, tied together by a common thread of respect and inclusion.

YOU, in the Laces
When YOU ‘Wear the Laces’ YOU are making it possible for the Special Olympics movement to transform more lives through the power of sport. And you declare that YOU are a fan of dignity and inclusion.

The “Wear the Laces” Campaign launched in eight European countries in September 2010 in the run up to the Warsaw 2010 European Games and will be coming to Monaco next year.

We're putting all the latest campaign updates on our Facebook: please click the link to show your support!

Join The Team
When you lace up, you'll join many others who've done so, including the entire Italian national rugby team.

"My team mates and I wear the Laces to show the world that we are tied together with Special Olympics," said Italy prop Andrea Lo Cicero. "There are millions of people with intellectual disabilities and they are often a forgotten group. We are united in promoting respect, acceptance and inclusion in sport for everyone.”

Become a Partner
We are calling on corporations, sporting organisations and local businesses to help promote and sell the Laces. Contact us for more information


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Nos supporteurs

AVSC RecordThe most successful benefit recording in musical history.Learn More »


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Annenberg FoundationSupports our goals for coaches’ excellence.Learn More »


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Bank of AmericaProud partner of Special Olympics.Learn More »


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Coca-ColaSpecial Olympics Founding Partner.Learn More »


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ESPNGlobal Presenting Sponsor of Unified Sports®.Learn More »


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EssilorOfficial global supplier of ophthalmic lenses.Learn More »


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Health One GlobalGlobal health data technology partner.Learn More »


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AIPSGlobal Impact Partner for Special Olympics.Learn More »


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Lions ClubSupports access to quality eye care.Learn More »


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MattelSupports Special Olympics Youth Programs.Learn More »


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Procter & GambleCelebrating over 30 years of partnership with Special Olympics. Learn More »


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SafewayRaises funds and awareness for people with disabilities.Learn More »


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SàfiloSupplies optical frames and sunglasses.Learn More »


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UNICEFProvides greater inclusion of children with disabilities.Learn More »


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MTM RecognitionSupplier of awards and medals for our athletes.Learn More »


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Perfect Sense DigitalSpecial Olympics' leading digital partner.Learn More »


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Y&RPowering our global youth marketing campaign.Learn more »


Special Olympics Blog

Sport and Tech Team Up for Good

Now, thanks to Microsoft, athletes, coaches and families will have rapid access to useful information about their scores, times, personal bests, fitness and health. Special Olympics can use this capability to dramatically improve the lives of people in our Movement.  read more »

Posted on 2014-10-27 by Janet

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