Doyens’ tale of transformation was first depicted in a short video called “Words,” produced in 2010 by director Martin Rodahl, owner of production company 71 Degrees North
. Rodahl who had worked with Special Olympics in Illinois for several years, saw the potential for Doyens’ story to inspire even more people and immediately seized the opportunity to direct, produce and edit the “Speechless” PSA: “It’s an honor to work with Special Olympics and the individuals that this wonderful organization touches, whether it’s an athlete, volunteer or staff member. I have a sister with special needs so the subject is very close to home.”
According to Barbara DiGuido, director of communications for Special Olympics Illinois, “In a short PSA, Martin was able to capture the essence of Susie’s powerful story in a dramatic and compelling way that leaves a lasting impression about the power Special Olympics has to change lives.”Tom, Dick & Harry Creative
of Chicago, IL, provided support for the concept, spearheaded by creative director Amy Markley and art director Taylor LeCroy. The PSA relied heavily on its postproduction team, including visual effects by Chaos Studios, color by Optimus, sound design and mix by NoiseFloor, and music composition by Audiocastle.