Special Olympics Announces Warpspeed, Inc. As Marketing Agency of Record For Historic Music Series

August 29, 2012

WarpSpeed to lead plans for ‘A Very Special Christmas®’ Series

Washington, DC - Special Olympics announced today that WarpSpeed has been selected as the Marketing Agency of Record for the 'A Very Special Christmas®' album series.  WarpSpeed brings expertise and experience in marketing and will lead strategic planning around the advertising, marketing and public relations for the groundbreaking music series.  The strategic plans include promotion of two new releases: "A Very Special Christmas 25th Anniversary" on Big Machine Records and "A Very Special Christmas: Bringing Peace on Earth" on Word Records through new digital platforms and non-traditional marketing channels.   

Since 1987, the biggest and brightest voices in the recording industry have generously lent their time and talents to Special Olympics to create the 'A Very Special Christmas®' holiday album series, the single most successful benefit recording series in musical history, generating more than $100 million in royalties to benefit Special Olympics programs most in need around the world.  The album series celebrates its 25th anniversary this year.   

"This is a historic time for Special Olympics and 'A Very Special Christmas®' as we celebrate the 25th anniversary of the album series." said Dr. Timothy P. Shriver, Chairman and CEO of Special Olympics. "In order to maximize the potential around this album series that has done so much to support our Special Olympics athletes worldwide, we decided to bring Warpspeed's innovation, expertise and passion to the team to help us grow the 'A Very Special Christmas®' series .  Their unique capability in matching content, commerce and cause is bringing new and exciting opportunities for traditional and nontraditional partners to join together to make a greater impact this 25th anniversary year and bring joy to the world."

"I am humbled for WarpSpeed to join this effort to benefit Special Olympics and those with intellectual disabilities globally.  We are thrilled Special Olympics has entrusted us to lead the strategy for the future of this incredible album series that was started by the talented visionary, Jimmy Iovine." said Lou Raiola, President & CEO of WarpSpeed. "WarpSpeed is seeking other partners to join this effort of bringing joy to the world through the 'A Very Special Christmas®'  album series."

Learn more about 'A Very Special Christmas®' at www.averyspecialchristmas.org

About Special Olympics:

Special Olympics is an international organization that changes lives through the power of sport by empowering people with intellectual disabilities, promoting acceptance for all, and fostering communities of understanding and respect worldwide. Founded in 1968 by Eunice Kennedy Shriver, the Special Olympics movement has grown from a few hundred athletes to 4 million athletes in 170 countries worldwide, providing year-round sports training, athletic competition and related programs. Special Olympics takes place daily, changing the lives of people with intellectual disabilities all over the world. Special Olympics provides people with intellectual disabilities the opportunity to realize their potential, develop physical fitness, demonstrate courage, and experience joy and friendship. Visit Special Olympics at www.specialolympics.org. Engage with us on: Twitter @specialolympics; fb.com/specialolympics; youtube.com/specialolympicshq, and specialolympicsblog.wordpress.com

About WarpSpeed:

WarpSpeed, Inc. is a leading global cause marketing agency specializing in connecting content with commerce and cause.  WarpSpeed creates non-traditional business development opportunities by combining the most recognizable celebrities and athletes with the world's most iconic brands and non-profit charitable organizations.  WarpSpeed's current roster of partners includes Special Olympics International, GRAMMY Foundation, MusiCares, Feeding America, Folds of Honor, Big Machine Records, NRA Country, UnitedHealthcare, Starkey Hearing Technologies, Tickets-for-Charity, General Mills, North American Media Group and Best Buy Mobile. Based in Excelsior, MN, WarpSpeed also has an office in Nashville, TN.

For more information visit us at www.warpspeedconnection.com

                                                                       

 

CONTACTS:
Kristin Hughes/Special Olympics                       khughes@specialolympics.org

Nicki Remick/WarpSpeed                                 nremick@warpspeedconnection.com


 

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