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May 13, 2013 | SOI General: Headquarters

Maria Shriver's Loving Thank You to Mom

By By Gabriel Beltrone, Ad Week

Eunice Kennedy Shriver and Maria Shriver

Procter & Gamble is back to celebrating moms, in time for their big day. The packaged-goods giant has released a beautifully crafted four-minute video looking at the life of Eunice Kennedy Shriver—and the subject of motherhood—through the eyes of her daughter, Maria Shriver. In some sense, the emphasis on a celebrity runs the opposite direction of the brand's hugely successful, Emmy-winning "Best Job" spot, which focused on more global aspects of motherhood (an appropriate tack for its venue, the Olympics). Read the full story at the link below.

About By Gabriel Beltrone, Ad Week: Adweek is the leading source of news for marketing, media and advertising professionals.
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