Nielsen Partners with Special Olympics

Special Olympics announced a strategic alliance with Nielsen this week to uncover and illustrate the purchasing power of people with intellectual disabilities. People with ID are consumers – they own homes, they have jobs, they vote, but yet, their purchasing power as consumers is not fully understood. This work is part of a broader engagement that includes access to market intelligence research and consumer insights to help build understanding, awareness and impact for Special Olympics worldwide. Stigma is one of the biggest barriers to people with ID being fully included in our communities – with this work we can change attitudes,” said Special Olympics CEO Janet Froetscher. “Access to Nielsen’s expertise, data and insights will allow us to understand the impact Special Olympics has on society and how to grow that impact. It will allow us to better understand the needs of our athletes, how we can better serve them and how we can continue to bring more athletes into our movement.”

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