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Maria Shriver's Loving Thank You to Mom

Eunice Kennedy Shriver and Maria Shriver
Procter & Gamble is back to celebrating moms, in time for their big day. The packaged-goods giant has released a beautifully crafted four-minute video looking at the life of Eunice Kennedy Shriver—and the subject of motherhood—through the eyes of her daughter, Maria Shriver. In some sense, the emphasis on a celebrity runs the opposite direction of the brand's hugely successful, Emmy-winning "Best Job" spot, which focused on more global aspects of motherhood (an appropriate tack for its venue, the Olympics). Read the full story at the link below.

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See the full story on the Adweek website