We realize companies get involved with Special Olympics for different reasons. Whatever the reason, the benefits are substantial ranging from increased awareness to increased sales among a host of others.
By Partnering with Special Olympics You:
Tap into a wealth of consumers, crossing all racial, ethnic, educational, geographical, social and economic lines at nearly 30,000 events per year, including the Special Olympics World Games every two years.
Network with influential decision makers. Special Olympics enjoys active support from respected leaders in the fields of politics, business, entertainment and religion worldwide.
Associate with global media. The media covers Special Olympics on all U.S. networks, CNN, BBC TV and Radio, Eurosport, Star TV, CCTV, Associated Press, Time magazine, The New York Times , Oprah magazine and much more. Here are just a few examples of the media coverage generated by Special Olympics:
- 2 billion impressions from the 2005 World Winter Games, including coverage on NHL, CCTV, CNN, ABC World News and USA Today;
- 100 million impressions from African Hope 2001, including coverage on M-NET, SABC, E!, and in the Sunday Times of South Africa, Sowetan and USA Today;
- 300 million impressions for the 2001 Special Olympics World Winter Games, including coverage on ABC, ESPN, CNN and Nickelodeon, and articles in Sports Illustrated for Kids, USA Today and more than 200 media outlets worldwide;
- 3.5 billion impressions for the 2000 China Millennium March, including coverage on Shanghai Oriental TV and CCTV and in China Daily.
- Increase sales, market share and merchandising opportunities. The case studies and supporting statistics that follow give you an idea of how effective a partnership with Special Olympics can be.
- Reach worldwide awareness on a grass-roots level. Special Olympics' global reach delivers loyal consumers.
- Enhance your corporate image and link your products and services to an inspiring cause.
- Increase product awareness through sampling, brand presence and coupon distribution at Special Olympics events around the world.
- Profit from cross-promotional opportunities with other Special Olympics partners.
- Positively impact employee morale and productivity through corporate volunteer programs.
Contact Information
Tanya Baskin, Vice President, Corporate Partnerships, +1 (202) 628-3630 or tbaskin@specialolympics.org.
For more information about corporate sponsorship and partnerships on a regional, national, state/provincial or local level, contact the appropriate Special Olympics region or Program. To locate a region or Program, use our Program Locator.