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Press Releases

Toyota Motor Europe Celebrates the Unwavering Spirit of Inclusion at Special Olympics World Winter Games Turin 2025

Corporate volunteers bring support to Games and gain inspiration from people with intellectual disabilities.
A group of people standing behind a Toyota banded table.

[Turin, Italy - 14 March 2025] Toyota Motor Europe, Presenting Sponsor and Mobility Partner of World Winter Games Turin 2025, congratulates all Special Olympics athletes on their determination and sportsmanship.

"We are humbled and honored to support the Special Olympics movement, which perfectly aligns with our 'Let's Go Beyond' philosophy,” said Monica Perez Lobo, Vice President Corporate Affairs and Sustainability, Toyota Motors Europe. “At Toyota, we believe in driving positive change by pushing boundaries and recognize that every long journey progresses with each small step. Sports have always been part of Toyota’s heritage from the very beginning. Special Olympics is a great partner to create inclusivity through sports. Special Olympics World Winter Games are an incredible opportunity to witness the determination and efforts of each athlete unleashing their potential and proving that everyone, regardless of ability, can succeed. Supporting the athletes and the games organization has been immensely rewarding for all Toyota employees. This year, we were proud to provide Recovery Lounges and contribute 70 volunteers, reinforcing our commitment to inclusive sports and people with disabilities.”

“The partnership between Toyota and Special Olympics accelerates both of our missions. The fleet of vehicles Toyota provided for the Turin Games, along with incredible team of volunteers and the Athlete Recovery Lounges, serve as a model for how two organizations can come together to deliver impact greater than the sum of their parts.”
Mary Davis, Chief Executive Officer of Special Olympics

Partnership with Special Olympics World Winter Games is a demonstration of Toyota’s unwavering commitment to inclusion and Mobility for All.

Toyota provided 140 zero- or low-emission vehicles ensuring sustainable transportation for athletes and guests to the Games venues throughout the Piemonte Region of Italy: Turin, Sestriere, Bardoneccia, and Pragelato.

Seventy Toyota employees volunteered to support Floorball in Turin and Snowshoeing and Alpine Skiing in Sestriere. Their dedication and enthusiasm show how the company embraces inclusive mindsets from within.

Toyota also provided three Athlete Recovery Lounges in Turin and Sestriere, dedicated space for athletes to rest, recuperate, and receive various forms of therapy. These areas are equipped with facilities and services to help athletes recover from their physical exertions and prepare for their next events.

Based on its belief that the power of sport leads to the creation of a society where people respect one another, Toyota’s support for Special Olympics dates back to 2018 and includes supply of fleet vehicles and volunteers at World Games Berlin 2023 and national Special Olympics games throughout Europe and around the world.

About Special Olympics

Founded in 1968, Special Olympics is a global sports movement to end discrimination against people with intellectual disabilities. We foster acceptance of all people through the power of sport and programming in education, health and leadership. With over four million athletes and Unified Sports® partners and one million coaches and volunteers in 200 countries, Special Olympics delivers more than 30 Olympic-type sports and nearly 50,000 games and competitions every year. Engage with us on: X, Facebook, YouTube, Instagram, TikTok, and LinkedIn. Learn more at SpecialOlympics.org.

About Special Olympics World Winter Games Turin 2025

The world’s largest sports and humanitarian event is coming to Turin, Italy. 1,500 athletes representing 102 countries will gather for the sporting experience of a lifetime—competing at the Winter Games taking place from 8 – 15 March. Sports disciplines featured are Alpine SkiingCross Country SkiingDanceSportFigure SkatingFloorballShort Track Speed SkatingSnowboarding and Snowshoeing.

Special Olympics, the Special Olympics World Winter Games 2025 Organizing Committee and Special Olympics Italy proudly thank our sponsors for their generous support and commitment, specifically The Coca-Cola Company, Proud Global Partner of the Special Olympics World Winter Games Turin 2025 and Founding Partner of Special Olympics; Toyota Motor Europe, Presenting Sponsor and Mobility Partner; Intesa Sanpaolo Bank, Presenting Sponsor; and our Main Sponsors Brightspot and Lions Clubs International Foundation; and Official Sponsors ESPN and Robe di Kappa. 

We also thank regional and local Italian organizations for their support of the Winter Games: the Italian Government Federal Ministries of Sport and Youth, Tourism, and Disabilities, Piedmont Region, City of Turin, City of Bardonecchia, City of Sestriere, City of Pragelato, the Italian National Olympic Committee and the Italian Paralympic Committee. For more information on the Special Olympics World Winter Games Turin 2025, including volunteer and sponsorship opportunities, visit https://www.turin2025.org

About Toyota Motor Europe

Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 25,000 people and has invested over EUR 11 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. Today, there are approximately 14.7 million Toyota and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries (EU, UK, EFTA countries, Israel, Turkey and other Eastern European countries). In 2024, TME sold 1,217,132vehicles in Europe for a 7.1% market share. For more information, visit www.toyota-europe.com

Toyota believes that when people are free to move, anything is possible. In the pursuit of "Mobility for All", Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”. In Europe, TME launched the KINTO mobility brand which offers a range of mobility services in 20 countries, and is growing its business-to-business sales of zero-emission fuel cell products and engineering support. Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe. A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery and fuel cell electric vehicles.
Media Contact

Rebecca Simon

Special Olympics International
Senior Director of Communications
+1 (202) 824-0344