August 12, 2019 – Washington, DC: Special Olympics has announced Jason Teitler as Senior Vice President of Global Communications and Brand. Teitler has deep knowledge of Special Olympics, having previously led public relations agency collaboration with the organization.
In his new role, Teitler will craft and lead the global communications and brand strategy for Special Olympics. He will drive engagement with the movement among influencers, media, private sector leaders, and policymakers to share critical insights and stories designed to raise the awareness of the movement and its important role in helping those with intellectual disabilities. In collaboration with a diverse team of communications professionals around the world, he will oversee the content strategy and messaging across digital and social channels, and the organization’s website.
“I am pleased to welcome Jason Teitler to Special Olympics. In addition to extensive communications and marketing expertise, Jason brings a keen understanding of the power of the more than six million people in the movement to create an inclusive world where every single person is accepted and welcomed.”
“We are thrilled that Jason’s horsepower will now be driving communications at Special Olympics,” said Kelli Seely, Special Olympics Chief Marketing and Development Officer. “His track record proves he is fearless about challenging conventions, which is exactly what Eunice Kennedy Shriver did 50 years ago when she created Special Olympics.”
Most recently, Teitler held the position of Chair, Fan Experience and Executive Vice President, Managing Director in the Brand Solutions practice at BCW (Burson Cohn & Wolfe), where he led high-profile event activations for leading and emerging brands across multiple industries, and directed sports and entertainment celebrity ambassadors during earned-media and experiential programs, including extensive media tours, social engagement and brand immersions.
Teitler is the founder of global sports and entertainment specialties at two leading public relations agencies. Through the power of sports, entertainment, arts and culture, and eSports, his teams have developed and implemented evidence-driven earned campaigns that surpassed business goals and created brand ambassadorship among diverse yet targeted fan bases.
He has over 20 years of experience leading brand and communications teams, and has developed offerings to help brands become a natural part of audience lifestyles, including sports, entertainment, and arts and culture, all relying on the power of data and insights to gain credibility and traction. Teitler has been responsible for many break-through and highly celebrated campaigns that have taken place on some of the world's biggest stages, and he has media trained some of the most respected celebrities.
Teitler’s familiarity with Special Olympics stems from his role as lead for BCW’s Special Olympics International philanthropic efforts for six years, including communications and event support for World Games Abu Dhabi 2019 and U.S.A. Games in 2018, and the July 2018 50th Anniversary Celebration in Chicago.
Teitler is an active international speaker on brand communications and sports marketing, has been featured at top conferences and in leading universities, and has been interviewed by top-tier media outlets around the globe.
About Special Olympics
Special Olympics is a global inclusion movement using sport, health, education and leadership programs every day around the world to end discrimination against and empower people with intellectual disabilities. Founded in 1968, and celebrating its 50th Anniversary this year, the Special Olympics movement has grown to more than 6 million athletes and Unified Sports partners in over 190 countries. With the support of more than 1 million coaches and volunteers, Special Olympics delivers 32 Olympic-type sports and over 100,000 games and competitions throughout the year. Special Olympics is supported by individuals, foundations and partners, including Bank of America, the Christmas Records Trust, The Coca-Cola Company, ESPN, Essilor Vision Foundation, the Golisano Foundation, IKEA Foundation, the Lane Family, the Law Enforcement Torch Run for Special Olympics, Lions Clubs International, Safilo Group, Stavros Niarchos Foundation, TOYOTA, United Airlines, and The Walt Disney Company. Click here for a full list of partners. Engage with us on: Twitter, Facebook, YouTube, Instagram and our blog on Medium. Learn more at www.SpecialOlympics.org.
