September 17, 2024 - [Chelan, WA] - Rockit™ Apple, the world's first perfectly snack-sized apple, is honored to announce that they are moving into the third year of partnership with Special Olympics for fall 2024 and into 2025. Together, Special Olympics and Rockit™ Apple share a mutual vision to promote inclusion and celebrate bravery and resilience. By advocating for health and wellness for all, this collaboration helps make an impact on the lives of athletes and individuals with intellectual disabilities who face daily discrimination.
Special Olympics' mission of connecting the world around inclusion aligns perfectly with Rockit™ Apple's commitment to nutrition, wellness, and the spirit of bravery that is accessible to everyone. As an organization that prioritizes providing healthy, convenient, and delicious snacking options, Rockit™ Apple is excited to join forces with Special Olympics to create positive change on a global scale.
As the third year of partnership begins to unfold, consumers can now find Special Olympics’ “On Pack” Scan for Inclusion on the Rockit™ Apple tubs in stores across the US.
Rockit™ Apple team members have shared Rockit™ at regional games across the country over the past year in seven states—California, Texas, Tennessee, Georgia, Pennsylvania, Washington, and Illinois. They look forward to bringing Rockit™ to seven upcoming events.
"We are honored to partner with Special Olympics in 2024 and 2025 to support their mission of inclusivity and empowerment," said Julie DeJarnatt, Director of Brand Strategy at Chelan Fresh™, who exclusively grows and markets Rockit™ Apple in North America. "Our shared values of bravery, resilience, and wellness make this collaboration a perfect fit, and we are eager to work together to raise awareness about the incredible achievements of athletes and individuals with intellectual disabilities."
“Staying fit and eating healthy is a goal that all our athletes strive to achieve so they can compete at their best. Partnering with Rockit™ Apple, a company that shares our values and commitment to nutrition and wellness, is an exciting step forward in our mission to promote inclusion and empower individuals with intellectual disabilities.”
The Rockit-Special Olympics partnership will help inspire and motivate individuals and communities around the globe to challenge misconceptions and stereotypes about athletes and individuals with intellectual disabilities. Special Olympics supports nearly 4 million athletes and Unified Partners in more than 200 countries and jurisdictions around the world through community programs every day. By sharing authentic stories from the perspective of these incredible athletes, people will begin to better understand and appreciate the unique perspectives and challenges they face.
For more information about Rockit™ Apple and their partnership with Special Olympics, please visit us.rockitapple.com and specialolympics.org.